SCAIS NHS
National Health Service UK Interpreting Services
brand identity, campaign, social media, strategy
The story
SCAIS was established in 1994 by a group of Sheffield residents who recognised the pressing need for interpreting services in the community. At the time, many non-English speakers in the area were relying on family and friends to interpret for them during important appointments with public services like doctors and social workers.
Realising the vital role that interpreting played in ensuring effective communication, the group formed a not-for-profit organisation and began seeking funding to support their work. Sheffield Community Access and Interpreting Service (SCAIS) was born.
The agency quickly proved its worth, and its interpreting services became essential for ensuring that non-English speakers could access important services without barriers. SCAIS’s success didn’t go unnoticed, and soon, the Sheffield Health and Social Care NHS asked the agency to join their trust.
From there, SCAIS grew across South Yorkshire county, providing interpreting services for a wide range of clients, including healthcare providers, solicitors’ offices, and benefit agencies.
Needs of the organisation
To remain competitive in the growing market, SCAIS aimed to improve its profile and strengthen connections with clients and employees.
Fulfilment of the needs
updated brand identity
marketing campaign delivering the key messages
creation of two channels on social media for communication with clients and employees
strategy
Communication designed
The brand identity redesign was inspired by the popular word board game Scrabble, chosen for its relevance to the nature of interpreting services and its witty appeal, which received positive feedback.
To complement the dynamic brand identity, the following campaign has been developed to effectively deliver key messages to the intended audiences.
Range of communication materials to engage with its clients and employees, including letterheads, compliment slips, email signatures, and two social media channels.
These materials are designed to reinforce the company’s brand identity and ensure consistency in its messaging across all channels to enhance a sense of trust and reliability.
Brand Identity
Name development Logo Colors Fonts Imagery/photographs Tone of voice Keywords Tagline Brand positioning Strategy
Applied on
Business cards Letterheads Email signatures Reports Posters Brochures Banners Social media Campaigns Websites
Website design
Website development Hosting for websites Custom emails Enhanced security Back ups Technical support
Enhanced performance and UX (User Experience)
WPO (Web Performance Optimisation)
SEO (Search Engine Optimisation)
CDN (Content Delivery Network) improving WPO and SEO
Low carbon emissions websites
Landing pages (campaigns) design
Analytics
WordPress CMS (Content Management System)
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Communication Design Studio (Palguta) is a registered sole proprietorship in Norway number 926 834 789
