SCAIS NHS
National Health Service UK Interpreting Services
brand identity, campaign, social media, strategy
The story
SCAIS is a community interpreting agency founded in 1994 by Sheffield workers.
Back then, people who moved to England started interpreting for their family members and friends while attending appointments with doctors, social workers and with other Sheffield City Council public services, as the vast majority of the people could not speak the language.
Their interpreting services proved to be indispensable to run the public services effectively.
After a few months, the workers decided to form a not-for-profit organisation and apply for funding to allow them to continue helping others, not at the expense of their own time but rather become paid for their work. Consequently, Sheffield Community Access and Interpreting Service (SCAIS) came into official existence.
The potential of the community interpreting agency was large. Sheffield Health and Social Care NHS noticed this and asked SCAIS to become a part of the NHS trust itself.
Following this, the agency grew throughout South Yorkshire County, and its interpreting services have been regularly used by general practitioners, dental surgeries, hospitals, solicitors’ offices, court sessions, housing projects and benefits agencies.
Needs of the organisation
Enhance its profile and better connect with clients and employees, to resist pressures from the ever-growing competition.
Fulfilment of the needs
updated brand identity
marketing campaign delivering the key messages
creation of two channels on social media for communication with clients and employees
strategy
Communication designed
The redesign of the brand identity is based on the well-known word board game Scrabble. Its relevance to the interpreting services and its wit were well received.
Letterhead, compliment slip, email signature and two social media channels were created to communicate with clients and employees.
Letterhead, compliment slip, email signature and two social media channels were created to communicate with clients and employees.
Brand Identity
Name development Logo Colors Fonts Imagery/photographs Tone of voice Keywords Tagline Brand positioning Strategy
Applied on
Business cards Letterheads Email signatures Reports Posters Brochures Banners Social media Campaigns Websites
Website design
Website development Hosting for websites Custom emails Enhanced security Back ups Technical support
Enhanced performance and UX (User Experience) WPO (Web Performance Optimisation) SEO (Search Engine Optimisation) CDN (Content Delivery Network) improving WPO and SEO Low carbon emissions websites Landing pages (campaigns) design Analytics WordPress CMS (Content Management System)
Communication Design Studio
Stigenveien 25
Lyngseidet 9060
Troms og Finnmark
Norway
+47 98 85 32 89
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Communication Design Studio (Palguta) is a registered sole proprietorship in Norway number 926 834 789
