Non-Governmental Organisation (NGO)
brand identity, strategy, social media, website design
Our Cultures helps people from different countries to better understand each other and the environment we live in.
The organisation’s efforts support a mature, well-balanced, cohesive and cooperative society. Our Cultures also nourishes a culture of open-mindedness, compassion and environmentalism.
The initial vision of Our Cultures was to grow exponentially from the local level to the regional, and to ultimately become an international organisation, working with governments to fulfil social cohesion needs in the globalised world.
However, after a review of the organic growth of Our Cultures and changes to its organisational structure, we have updated its vision. The new road ahead was to become a small, flexible, dynamic and non-hierarchical organisation – a project that cooperates with other grassroots organisations that work towards a similar vision to make the necessary changes happen.
‘We needed to rebrand the organisation to reflect and communicate our updated strategies in an ever-changing world, in visual terms, to signal the update, to attract appropriate audiences and prospective long-term collaborators’.
Our Cultures’ character revolves around accessibility, friendliness and movement.
Needs of the organisation
Reflect updated strategies in visual communication to signal its character and attract the attention of specified audiences.
Fulfilment of the needs
updated brand identity reflecting the market repositioning
creation of social media channels
structured and user-friendly website design
updated brand identity
Social media icon made out of the initial letters into a smiley face.
Illustrations representing some of the world’s cultures and the actual people running the project.
Online presence: social media, an event communication, and website.
Business card, email signature and letterhead.
Tone of voice
Hosting for websites
Enhanced performance and UX (User Experience)
WPO (Web Performance Optimisation)
SEO (Search Engine Optimisation)
CDN (Content Delivery Network) improving WPO and SEO
Low carbon emissions websites
Landing pages (campaigns) design
WordPress CMS (Content Management System)
Examination of your current strategies and plans through a critical lens to identify their weaknesses and strengths
Evaluation of alternatives
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Communication Design Studio (Palguta) is a registered sole proprietorship in Norway number 926 834 789