Green City Action

Environmental charity

brand identity, social media, strategy

photo of three women Saskia, Hazel and Jenny, the core team of Green City Action smiling at you at an allotment during summer

The story

Green City Action (GCA) is an established and award-winning environmental charity serving a disadvantaged and multicultural ward of Burngreave in Sheffield (UK).

The charity raises environmental awareness and works with local people and organisations to improve the environment in which they live, while strengthening the communities.

Green City Action has been helping Sheffield’s communities to live sustainably since 1997.

Needs of the organisation

Increase local peoples’ engagement with tool hiring project.

Fulfilment of the needs

updated Green City Action brand identity

creation of tool hiring project brand identity

social media 

strategy enhancing the organisation’s efforts

Communication designed

updated GCA brand identity

green-city-action-past-logo
green-city-action-updated-logo
pantone-color-specification

social media icon

social-media-icon

Banner depicting action that is elemental to all work of Green City Action.

green-city-action-sheffield-twitter

The city of Sheffield has a long industrial character, supplying the world with high-quality steel, that has evolved over time into one of the greenest cities in England. The tool bank logo for Green City Action is based on its contemporary identity.

factory-depicting-Sheffield's-industrial-past
factory-with-grean-leaves-flying-from-its-chimney
handwriten-word-Sheffield-with-leaves-flying-from-letter-d-which-represents-chimney

The name of the tool bank project was changed to ‘Sheffield Community Toolbank’ to better communicate its character and help with search engine optimisation (SEO) to drive traffic from the Sheffield city region to the GCA website.

Sheffield Community Toolbank logo with drill and leaves flying around
Sheffield Community Toolbank logo with paint roller and leaves flying around
Sheffield Community Toolbank logo with hedge trimmer and leaves flying around
Brand Identity

 

Name development
Logo
Colors
Fonts
Imagery/photographs
Tone of voice
Keywords
Tagline
Brand positioning
Strategy

Applied on

 Business cards
 Letterheads
 Email signatures
 Reports
 Posters
 Brochures
 Banners
 Social media
 Campaigns
 Websites

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Website design

 

Website development
 Hosting for websites
 Custom emails
Enhanced security
 Back ups
 Technical support


Enhanced performance and UX (User Experience)
WPO (Web Performance Optimisation)
SEO (Search Engine Optimisation)
CDN (Content Delivery Network) improving WPO and SEO
Low carbon emissions websites
Landing pages (campaigns) design
 Analytics
 WordPress CMS (Content Management System)

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Strategies

 

 Examination of your current strategies and plans through a critical lens to identify their weaknesses and strengths

 Evaluation of alternatives

 An action plan outlining viable strategies needed to reach your objectives

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[email protected]

Communication Design Studio
Stigenveien 25
Lyngseidet 9060
Troms og Finnmark
Norway

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​+47 98 85 32 89

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Communication Design Studio (Palguta) is a registered sole proprietorship in Norway number 926 834 789