Our Cultures
Non-Governmental Organisation (NGO)
brand identity, strategy, social media, website design
The story
Our Cultures aims to promote cross-cultural understanding and environmental awareness among people from different countries. The organisation’s efforts are set towards fostering a mature, well-balanced, cohesive and cooperative society, while promoting open-mindedness, compassion, and environmentalism.
Originally, Our Cultures envisioned exponential growth from the local level to the regional, and ultimately becoming an international organisation, working with governments to fulfil social cohesion needs in a globalised world.
However, after a review of its organic growth and changes to its organisational structure, the vision has been updated. The new approach is to become a small, flexible, dynamic, and non-hierarchical (flat) organisation that collaborates with other grassroots organisations working towards similar goals, to gain a powerful momentum.
Accordingly, the organisation underwent a rebranding to reflect and communicate its updated strategies in an ever-changing world. The new branding aims to signal the changes, attract appropriate audiences, and prospective long-term collaborators.
Our Cultures’ character is defined by its accessibility, friendliness, and movement.
Needs of the organisation
Reflect Our Cultures’ updated strategies and character, and attract specific audiences and partners through a new brand identity and additional communications.
Fulfilment
updated brand identity reflecting the market repositioning
creation of social media channels
structured and user-friendly website design
Communication designed
updated brand identity
Our Cultures’ social media icon is designed with a smiley face made out of the initial letters, representing the organisation’s friendly and accessible character.
Artwork showcasing world cultures simultaneously the individuals running the project.
Our Cultures maintains an online presence through various channels, including social media, event communications, and its website.
Business card, email signature and letterhead.
Brand Identity
Name development Logo Colors Fonts Imagery/photographs Tone of voice Keywords Tagline Brand positioning Strategy
Applied on
Business cards Letterheads Email signatures Reports Posters Brochures Banners Social media Campaigns Websites
Website design
Website development Hosting for websites Custom emails Enhanced security Back ups Technical support
Enhanced performance and UX (User Experience)
WPO (Web Performance Optimisation)
SEO (Search Engine Optimisation)
CDN (Content Delivery Network) improving WPO and SEO
Low carbon emissions websites
Landing pages (campaigns) design
Analytics
WordPress CMS (Content Management System)
Communication Design Studio (Palguta) is a registered sole proprietorship in Norway number 926 834 789
