Green City Action
Environmental charity
brand identity, social media, strategy
The story
Green City Action (GCA) is a reputable environmental charity that has been serving the disadvantaged and multicultural ward of Burngreave in Sheffield (UK) for over two decades.
The award-winning charity focuses on raising environmental awareness and collaborates with local people and organizations to enhance the environment and strengthen communities since 1997.
Needs of the organisation
Enhance community involvement in the tool hiring project by increasing local engagement.
Fulfilment
updated Green City Action brand identity
creation of tool hiring project brand identity
social media
strategy enhancing the organisation’s efforts
Communication designed
updated GCA brand identity
social media icon
A banner depicting ”Action” which is elemental to all the work of Green City Action.
The city of Sheffield boasts a rich industrial heritage, having been a major producer of high-quality steel that was exported around the world.
However, over time, it has transformed into one of England’s greenest cities.
The Green City Action tool bank logo has been designed to reflect the charity’s modern identity.
The tool bank project was renamed to ‘Sheffield Community Toolbank’ to enhance its character and aid in search engine optimization (SEO), thereby boosting traffic to the GCA website from the Sheffield city region.
Brand Identity
Name development Logo Colors Fonts Imagery/photographs Tone of voice Keywords Tagline Brand positioning Strategy
Applied on
Business cards Letterheads Email signatures Reports Posters Brochures Banners Social media Campaigns Websites
Website design
Website development Hosting for websites Custom emails Enhanced security Back ups Technical support
Enhanced performance and UX (User Experience)
WPO (Web Performance Optimisation)
SEO (Search Engine Optimisation)
CDN (Content Delivery Network) improving WPO and SEO
Low carbon emissions websites
Landing pages (campaigns) design
Analytics
WordPress CMS (Content Management System)
Communication Design Studio (Palguta) is a registered sole proprietorship in Norway number 926 834 789
